media

Whether you love or hate social media, it is a big part of our lives because it’s pretty difficult to ignore. News media reports on it, Congress investigates it, and many people make a living from it. Social media is great for trainers and coaches to get their message out and for people to...

Fitness professionals often complain about fitness “influencers” with large social media followings who peddle “T&A—and abs” all over their social media. This almost always leads to the inevitable discussion of how to differentiate a skilled and reputable coach from someone who only wants to...

The question, “Why do all the good supplements get taken off the shelf?” is one that I and anyone else who works in the supplement industry hears on a weekly basis. The answer to this question, for anyone heavily invested in this industry, should be easy to come by. However, for the average...