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Natalia Abraham Coelho is preparing for her first title defense as Women’s Physique Olympia champion on Nov. 3-4 in Orlando, FL at the 2023 Olympia Weekend. Coelho is not only one of the most popular women in her division, but she may be among the most popular athletes in the entire IFBB Pro...

Apple’s recent annual Wordwide Developers Conference saw a long list of announcements from the tech giant, but one update that has got the fitness industry talking is the companies renewed focus on health and fitness, as evidenced by new and improved features offered in an upcoming overhaul of...

One of the many benefits that a platform like Femme Flex Friday offers is that athletes can share their knowledge and experience to help the viewers. Whether it’s a competitor that wants to become a pro or someone just trying to improve overall wellness, every episode of FFF can make a...

When it comes to losing weight, it starts with diet. But it’s not about depriving yourself of all that is good in this world; it’s about making smart choices, educating yourself and watching portion sizes. Arming yourself with a strong foundation means you have the flexibility to make the best...