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One Time, Kanye West Sold a $120 Plain White T-Shirt
ShutterstockMaybe just to show off how foolish some of his fans are, the rap superstar once offered up a boring white t-shirt, with a $120 price tag on it (promoting such attributes as "Short sleeves" and "Egyptian cotton") and it still sold out immediately. You can't beat the power of branding, it seems.